Monday, October 09, 2006
One thing which I really enjoy in Hyderabad is sipping coffee, Masala Chai and eating apple pie in Café coffee day with my friends and sometimes even alone. Its not that the café coffee day of Hyderabad is unique or the best among all the coffee chains in other cities, but more because I dont have much hangout options in Hyderabad, other than the EAT Street in Necklace Road.
I generally like going to the café coffee day in S.P Road, near the Pizza Hut. Though, there is a café coffee day in lifestyle mall also, but my friend told me, that its small and very crowded. Well, the one in S.P Road is quite ok in terms of space, but in evening it becomes very crowded. I enjoy going more in the afternoon when I can get a Sofa to sit and have coffee with relaxation as there are not many people around that time. I feel, they should put more Sofas in their outlet and increase their space too.
Hmmm…. My idea of discussing coffee with you all is to share some of the observations that I made during my visits which I found it quite interesting.
It was a lazy afternoon for me, as I was sitting on the Sofa in one of the corner of cafe coffee day, and making calls to property dealers for getting a house in Hyderabad. Somehow, I really like sitting in the corner than in the center as sitting in the center makes me feel like I am sitting in a restaurant and I feel a coffee bar should not give the impression of being a restaurant.
Well, in the other corner a middle aged lady, wearing glasses and going through the in house magazine of café coffee day was sitting and seemed waiting for someone. Soon a college couple arrived and sat near to me with T-scales in their hand. I am sure that they were Architecture students, as I myself have been an Architect and T-scales are used by Architects for drawing purpose. Soon after a man in his 40’s came and sat with the middle aged lady. The man appeared strange in his fashion statement wearing all black with lots of pockets in his pants, but he seemed a rich person as he was wearing a lot of gold and holding a car key in his hand and a flashy Nokia mobile.
Meanwhile, the girl and the boy caught my attention, as they started discussing about some other girl a bit loudly. I think they were suffering with normal college romance syndrome.
The lady was showing some photographs to the man and was giving some numbers from her mobile to the man. The man after few minutes called up from his mobile and was talking like fixing a deal. It all seemed to me suspicious, and I think that I guessed it right, same like you all.
The coffee bar has become a place for discussing romance, making deals, meeting friends, proposing someone, sitting lazily in afternoon like me and making observations rather than having coffee. Infact, the biggest coffee chain of the world STARBUCKS started on the same concept of sitting and meeting people. That is the reason that the coffee bars are not being positioned as a place for having great, tasty, delicious coffee but more as a place for meeting and hanging out, fixing deals and spending idle time as a loner.
I was just thinking , is there a possibility of coming out with a better concept for the coffee bars in terms of positioning or may be a coffee bar with difference . Just a thought……